The Digital Squad was a freelance branding job for a start up SEO company based in the AWS building in Auckland, New Zealand. The digital squad name was derived from the idea of bring together talented young digital specialists from all over the world to form a strong team. After 2 consultations with their team, brain storming and word mapping, the idea of helping clients scale the mountain of digital work in front of them emerged. This idea was then merged this into a triangular shape forming a unique military insignia. This project was issued in 2016.