Branding, Print

CJ Detailing

CJ detailing was a freelance branding job for a friend who was looking to start up a partnered business on the Auckland waterfront. CJ derives from the initials of the business partners, while detailing refers to the servicing of launches, power trailer boats, yachts, catamarans, and luxury boats. I was supplied an initial sketch of the letters C and J merging together to form a letter-mark. I then developed this idea further and created an anchor using their initials. This project was issued in 2017.